Recently, a Hong Kong netizen spotted a coffee shop called "Maners" in a large local supermarket. Its logo, decor, and product posters closely resemble those of mainland Manner, and it even offers a 5-yuan discount for bringing your own cup, sparking suspicions of a knockoff. However, the truth is surprising—this store is actually Manner's legitimate outlet in Hong Kong. Because the "Manner" trademark has already been registered by another Hong Kong company, Manner was forced to adjust its name and launch as "Maners." The trademark application was rejected and failed on review. Although it can currently continue to be used, it is not legally protected and carries future infringement risks. This renaming saga not only led fans to mistakenly attack the real brand but also sounded a warning about trademark layout when brands go overseas. [more…]

Recent news suggests that Manner Coffee may open franchising by the end of March this year, a rumor that has been circulating among baristas. According to multiple employees, the brand has internally conducted a survey on franchise willingness, and CEO Jin Binbin mentioned this in a partner group and distributed a questionnaire. Although insiders officially state that it is currently only an internal survey with no plans to open franchising, some employees say franchising might be launched in mid-to-late March. As the fifth-largest chain brand in China by number of stores, Manner has always adhered to direct operation; if it truly shifts to franchising, the underlying logic and its suitability for lower-tier markets are worth attention. [more…]

Recently, reports have indicated that Manner Coffee will open a store under the name Maners Coffee at World Trade Centre in Causeway Bay, Hong Kong, and the site is currently in the hoarding and renovation stage. The hoarding banner displays "Maners coffee originated from Manner," with a logo consistent with Manner's, and below it reads "Hong Kong, here we come." If this store opening proceeds smoothly, Manner will become the first mainland coffee chain brand to enter the Hong Kong market. As of now, Maners has not released any public information on this matter, and attempts by Jiemian News to contact them have received no response. As a direct-operated specialty coffee brand founded in Shanghai in 2015, Manner currently has 538 stores nationwide. Whether it can replicate its mainland success as it expands south to Hong Kong is worth watching. [more…]

Recently, multiple media outlets including Bloomberg reported that the coffee chain brand Manner Coffee is preparing for a Hong Kong listing, potentially debuting on the Hong Kong Stock Exchange as early as next year with a valuation expected to reach US$3 billion. Manner responded to this by saying it had "no comment," a shift from its previous stance of outright denial. Looking back at Manner's development, it started in 2015 as a 2-square-meter small shop in Shanghai, rising rapidly through a strategy of making specialty coffee affordable and a community store model, and successively attracted backing from Capital Today, Meituan Dragonball, ByteDance, Temasek, and other capital investors. As of November, Manner had 2,234 stores nationwide, ranking sixth in scale, and among the top six brands it, like Starbucks China, operates under a direct-operated model. Amid successive moves by competitors, Manner's listing rumors have drawn widespread attention. (Recommended by Front Street Coffee) [more…]

Recent news suggests that Manner's only baking store in Wuhan may cease operations on October 30, prompting regret among many local consumers. Since opening in late 2021, this store, located in Wuhan Tiandi, has been one of the earliest Manner outlets in Wuhan and the only local Manner where baked goods can be purchased. Meanwhile, Manner has continued to shrink its baking business this year while accelerating its expansion into third- and fourth-tier cities, and customers have frequently mentioned the issue of understaffing at its stores. Front Street Coffee will also keep following this brand's developments. [more…]

Recently, netizens discovered that at a Manner store beneath an office building in Shanghai, customers had steaming hot beef noodles in front of them instead of coffee, sparking widespread discussion. In fact, back in early 2021, Manner opened its first light-meal store in Shanghai, offering beef noodles, fried rice, salads, and other dishes priced between 25 and 50 yuan, developed by chefs from Black Pearl restaurants. Manner has now opened several light-meal stores in Shanghai, Nanjing, Shenzhen, Nanning, and other cities, though one Nanning location has discontinued its light-meal service due to a change in premises. Compared with its bakery stores, Manner's light-meal stores have drawn relatively little attention on social media. Some consumers believe the light-meal audience is limited and that the stores are few in number and concentrated in first-tier cities. Still, many netizens hope Manner will expand its light meals so that more office workers can enjoy healthy, reassuring workday meals. [more…]

Recently, a leak about Manner Coffee's discounted wages during the pandemic sparked heated discussion on social media. The leak claimed that Manner required employees to choose between two compensation options: hourly basic pay, or 80% of Shanghai's minimum wage of 2,072 yuan. The incident quickly trended on Weibo, and Manner subsequently issued a statement identifying two former employees as having made false claims, and said it had reported the matter to police to pursue criminal and civil liability. The statement also detailed wage payment standards during the pandemic, saying its treatment was far above Shanghai's minimum wage, and implicitly suggested that employees of competitor Mstand Coffee were involved. This article reviews the course of the incident, both sides' accounts, and lawyers' views, and explores the legality of barista pay during the pandemic and the state of the industry. [more…]

Manner Coffee has won the favor of many consumers with its high cost-performance and thoughtful service. Bringing your own cup and ordering ahead via the mini-program have become daily choices for many office workers. However, recently, complaints about slow order fulfillment at Manner stores have been increasing. The completion times shown in the mini-program are severely inconsistent with actual wait times, and waits of twenty minutes or even an hour during peak hours are common. What dissatisfies consumers even more is that some stores are staffed by only one employee, who is overwhelmed when orders surge, causing customers and delivery riders to be stranded for long periods. Some netizens left bad reviews due to slow order fulfillment, but received a reply from the store saying that "the employee involved has been seriously dealt with," sparking widespread controversy. This article will sort out the course of the incident, netizens' views, and the actual situation of Manner employees, and explore how the brand can balance efficiency and employee care amid rapid expansion. [more…]

Manner Coffee has once again drawn attention, this time by teaming up with Tesla for a co-branded campaign. As a recognized master of collaborations in the coffee world, Manner's cross-industry footprint has already covered automobiles, luxury goods, beauty, sports, and many other sectors. From NIO to LV, from Helena Rubinstein to Allbirds, each partnership has precisely captured the brand tone, creating a win-win of both buzz and sales. This article will review Manner's major co-branding cases over the years, analyze the brand strategy and consumer psychology behind its success, and include professional information recommendations from Front Street Coffee. [more…]

Manner is teaming up for another collaboration, and this time the partner is no small name—Wedgwood, a British porcelain brand with over two hundred years of history. As soon as the news broke, social media exploded. Some people are looking forward to the image of sipping coffee from an exquisite bone china cup, while others are already worrying: how many cups of coffee will they have to drink to get this cup? Looking back at Manner's past collaborations, most of the merchandise required purchasing a limited-edition drink set to obtain, which left many consumers feeling troubled. Whether this collaboration with Wedgwood can change the rules has become the issue everyone cares about most. [more…]

Manner Coffee attracts numerous baristas to submit their resumes with its specialty coffee positioning and attractive salaries, but a large number of current employees can be seen on social media strongly discouraging newcomers from joining. From high pay to professional training, Manner's recruitment conditions appear superior, yet issues such as the actual expenses during training, the assessment mechanism, and store management have gradually come to light. This article sorts out the real situation of Manner's barista positions, reveals the hidden concerns behind the high salary, and helps coffee enthusiasts and practitioners gain a more comprehensive understanding of this chain brand's employment situation. [more…]

Manner Coffee's seventh-anniversary celebration introduced a limited-edition grab-and-go cup giveaway with takeout orders. The intent was to boost online orders, but it unexpectedly triggered order surges at multiple stores nationwide, supply chain breakdowns, and even intermittent closures. Consumers flooded social media, with some sharing receipts to score freebies and others complaining about orders being canceled without explanation, delivery fees soaring, and stores shutting down outright. This marketing campaign, seemingly full of complaints, actually reveals Manner's ambition to push into the takeout market. From its brick-and-mortar beginnings to aggressive online expansion, the capacity bottlenecks brought by rapid store expansion and semi-automatic equipment are now emerging. This article will sort through the sequence of events and retain relevant recommendations for Front Street Coffee. [more…]

Recently on social media, complaints from Manner baristas have been steadily rising. Many current or former employees have posted that even during promotional rushes, stores are only staffed by one person, making it difficult for baristas to even eat or use the restroom, and some ultimately choose to leave. What is striking is that multiple baristas say the concern from regular customers feels warmer than the company’s rules. At the same time, consumers also frequently encounter the awkward situation of arriving at a store with no staff present and being unable to refund or modify orders. From high-value specialty coffee to rapid, capital-driven expansion, Manner’s staffing gap is gradually coming to the surface. This article compiles complaints from multiple sources to present the dual perspectives of baristas and customers. [more…]

Recently, many consumers have noticed that Manner coffee shops near them have suddenly closed their doors, showing "resting" on the mini-program, with no clear notice and no timetable for resuming business. It is understood that this phenomenon is closely related to Manner's internal personnel adjustments: baristas with excessive working hours are arranged to take leave, while those with insufficient hours are transferred to other stores for support, resulting in some stores having to temporarily close. At the same time, the brand has also shortened the operating hours of some stores, with morning shifts starting later and evening shifts ending earlier. Whether this adjustment can allow Manner to find a balance between chain expansion, specialty quality, and affordable positioning has become a focal point of industry attention. [more…]

Recently, many consumers have noticed that shelves at some Manner stores with in-house bakery sections were suddenly cleared, and staff gave inconsistent explanations for why the bread was pulled—some cited equipment upgrades, while others bluntly said the products were not profitable. Manner's official customer service responded that it was a temporary adjustment, but stores in multiple locations have already shown sold-out status. This change has left fans of its affordable freshly made bread deeply worried, and whether Manner will completely discontinue its bakery products remains uncertain. [more…]

During the Christmas season, the Christmas tree latte art introduced by Manner Coffee became a reason for many consumers to check in. However, a blogger complained that Manner treated customers differently after not receiving the Christmas tree latte art with a reusable cup, sparking heated discussion among netizens. Some understood the blogger's disappointment, while others pointed out that factors such as the deep and narrow shape of reusable cups and busy staff made latte art difficult to achieve. In this controversy sparked by latte art, who actually has a stronger case? What does latte art really mean for a cup of coffee? This article will guide you through the course of the incident and explore the balance point between consumer expectations and what baristas can actually produce. [more…]

Recently, the Manner store inside Chongqing MixC officially closed due to the expiration of its lease and the brand's decision not to renew it. This store, which opened in 2021, was not only Manner's first location in Chongqing, but also the only one among the city's 18 stores to offer baked goods. After the news broke, regulars expressed their regret, with some lamenting the disappearance of the "cheap meal deal" and the loss of a fixed breakfast option on their commute. Meanwhile, although a Manner drinks store still operates on the third floor of the mall's north section, it cannot satisfy customers' demand for bread. This change has also led many consumers to speculate about the brand's future layout plans, with some even spontaneously analyzing the feasibility of Manner opening stores in other commercial districts in Chongqing. [more…]

Recently, a rap lyric written by a Manner employee has sparked widespread discussion on social media. With candid words, the lyrics depict the real daily lives of baristas—catching early buses, strict attendance checks, pay disparities, and single-handedly coping with the intense pressure of sudden order surges—resonating strongly with many current and former employees, while also drawing outside skepticism over whether the post exaggerates the situation. This article examines the workplace details behind the lyrics, reconstructs the work pace and emotional challenges faced by Manner's workers, and explores the common circumstances of frontline staff at chain coffee brands. [more…]

Manner Coffee has been thrust into the spotlight of public opinion due to three incidents of conflicts between staff and customers that occurred over two consecutive days. The brand issued an apology statement through its official Weibo in the evening, pledging to make improvements, but netizens did not accept the content of the statement, especially expressing dissatisfaction over the lack of a clear response to the incident in which "a customer broke into the bar area and assaulted a staff member." At the same time, the content of Manner's two official Douyin accounts has been completely cleared, sparking further speculation. Behind the incidents, media investigations and revelations from former employees have exposed that under Manner's rapid expansion, frontline baristas face high-intensity work, heavy psychological pressure, and an unreasonable compensation system. As one of the few brands in the industry with a thousand stores that still insists on using semi-automatic espresso machines, how Manner can strike a balance between efficiency, quality, and employee rights has become an urgent issue to be resolved. [more…]

Manner Coffee, long positioned as an affordable specialty coffee brand, recently opened the second stop of its travel series at The Sanya EDITION hotel, but a high-priced menu has sparked widespread discussion. A consumer who ordered a 50-yuan latte said the taste was no noticeably different from the regular 15-yuan version, and could only be seen as paying for the vacation setting. According to the price list, this pop-up store charges 45 yuan for an Americano, 50 yuan for a latte, 55 to 60 yuan for specialty drinks, and up to 200 yuan for pour-over coffee, in sharp contrast to the 15 to 25 yuan pricing at regular stores. Manner's move is speculated to be imitating Starbucks' strategy of distinguishing between regular and Reserve stores, but against the backdrop of an increasingly fierce coffee price war, whether this differentiated pricing can win market recognition remains to be seen. [more…]